A speech is a reflection of your ideas and your organizational intentions. It is the prime vehicle by which leaders communicate with their people. Every good speech must do three important things:
- Inform – deliver information about a subject, an issue or a challenge
- Persuade – provide reasons why people should follow you; and
- Inspire – raise expectations that you and your people can fulfill
To achieve these aims you need a speechwriter who understands the power of a speech as well as how to shape its ideas to reflect your unique needs.
John Baldoni is one such speechwriter. With decades of experience working with senior leaders, John knows how to develop a speech with your ideas and in your voice.
He specializes in crafting speeches for national sales meetings, all-employee meetings, board presentations, customer events, and public occasions. A published author as well as a frequent teacher and speaker John knows what it takes to craft and present a speech that reflects the authentic you.
What John does:
- Develop key leadership messages aligned to strategic goals
- Write a customized speech that captures your ideas in your voice
- Craft leadership stories that you can use for specific audiences
What John brings:
- Decades of experience writing speeches for senior leaders in global companies as well as entrepreneurial startups in the automotive, financial services, packaged goods, and pharmaceutical industries
- Knowledge of leadership challenges facing C-suite executives
- Keen understanding of trends shaping global business
- Working knowledge of functional job assignments including marketing, finance, sales and manufacturing
- Author of five books and scores of published articles on communication, motivation, and leadership
- Published works are available in every habitable continent as well as translated into Chinese, German, Japanese, Korean, Indonesian, and Spanish.
- Veteran experience of delivering speeches in front of large and small audiences
How John works:
- Send you “A CEO’s Guide to Leadership Communications” to help you organize your thoughts, ideas and messages
- Interview you in person or over the phone to discover your short‑term and long‑term communication goals
- Develop your speech based upon your input
- Review the draft either in person or over the phone
- Provide a final draft that reflects your ideas and your voice
- Coach you to deliver your presentation
You may contact John at:
john@johnbaldoni.com
734.995.9992
For more information on John and his work, please click here: http://www.johnbaldoni.com/services/index.html
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Many of the principles that John crafts into speeches are drawn from his book, Great Communication Secrets of Great Leaders (McGraw-Hill, 2003), which uses story and practice to demonstrate how leaders can develop, deliver, and sustain their leadership messages. |
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